"JOECOLE" LOGO CREATION
Shinryu Kim
Seoul / Korea
2025
ISBN: 3-266-804-2
Joecole's logo, inspired by the flowing lines of string instruments like the guitar and violin, visually embodies the depth and emotion unique to jazz music.
Organic curves and restrained proportions simultaneously capture the inherent elegance of the instruments and the richness of their sound, creating a visual rhythm that resembles a single melody rippling through space. This design approach transcends mere symbolism, becoming a signature that encapsulates Joecole's musical identity and artistry.